Let me start by saying this is not directed at my friends or colleagues who have been tremendously supportive of my entrepreneurial endeavors…to them I say thank you! This is for people who have friends or colleagues who are trying to do their own thing and could use some encouragement and support along the way.
This includes things like sharing their work, liking and commenting on their posts or company page, etc. If you can afford it, maybe even buy their product or service and provide a review for others to see. Most small businesses have to make very hard decisions related to budgets, and any word of mouth and/or organic marketing is incredibly valuable – organic in this case is a fancy way of saying free. As a small business owner, I can tell you that it’s no picnic asking people for help, so when someone is asking for assistance, know that it was probably hard for them to do this. If you have a good relationship with that person, and assuming they’re not an axe murderer, take a minute to acknowledge them or lend a hand – that small gesture will be greatly appreciated and may be the fuel they need to keep going… (yes, I am speaking from experience). If they are a decent human, you should be a decent human too and devote 30 seconds of your life to help.
I can’t tell you how many people have sent me messages asking if I need their services for my business. In most cases, I do not need their services, but I generally try to respond. It’s just common courtesy, plus it gives them an opportunity to move on and not have to waste time trying to sell to me again. I bet at least once a week someone writes me back and thanks me for letting them know… they literally thank me for turning them down! This is because people rarely write them back, and they appreciate that I’ve acknowledged them and I gave them some closure. I figure it only took me 30 seconds to send them a quick note (and I’m a terrible typist… would probably only take 20 if I was good) – and who knows, that person may connect or introduce me to someone who will be helpful in my future journey.
There’s a saying that goes something like “sometimes it’s hard to do what’s right vs. what’s easy”… in this case it’s not, it’s actually easy to do what’s right, so why not do it?
I also invite you to check out my book (shameless plug) – learn more at donfesh.com.
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